Junior-Athletes is one of New York City’s fastest growing sports teams, teaching the fudamentals of soccer to children aged 3-8 years old.
A powerful story needs a powerful display
Junior-Athletes, the Staten Island based soccer academy, came to us as they were looking to build brand awereness in the New York City area. We began with a redesign of their website aiming to increase user experience and enhance access to information and media. By increasing website traffic, we helped Junior-Athletes generate more leads.
Content and creative design to drive audience
After defining the brand attributes and values, we worked closely with the founders to build new visually-driven templates and color palettes to give the brand the spark it needed. We also generated various creative assets including photography and strategically shared it via defined digital platforms.
Engaging the social media community
To increase brand awareness, it was essential to have a solid social media architecture. We began with an overhaul of the Facebook and Instagram pages and set up templates and guidelines to bring more consistency and harmony across platforms. By being more consistent, organized and creative, Junior-Athletes saw their online community grow by x12 within a year.