Each color has a soft underlying meaning behind it, and whether you are conscious of it or not, you perceive brands differently based on the colors they choose to display. See if the list below makes sense to you!

Red refers to excitement, bold and energy. It encourages impulsive behavior and creates a sense of urgency. It’s often used by fast-food chains as it also encourages appetite. It’s a color associated with movement and passion and physically stimulates your senses and your body. Blue is often associated with peace, reliability and trust. It provides a sense of security, calmness and tranquillity. That’s why it’s often used by family-oriented retail brands as well as offices and other workspaces. Green strongly refers to health, environment and nature. It stimulates harmony and encourages balance between body and emotions. Green can also be associated with money. Purple is color that refers to prestige, creativity and wisdom. It’s often used by the creative industry (including Sprkle!) and conveys the idea of imagination and quality. Yellow and orange increase cheerfulness and optimism – they are bright and happy colors. They are colors that draw attention and are therefore often used by retailers. They promote enthusiasm and stimulate the logic center of the brain. Black is associated with power and stability. Often used by electronics manufacturers, it’s a symbol of strength and intelligence. It’s a classy color that can be overwhelming if used too frequently. White refers to purity and safety. It’s a color that also refers to creativity as the absence of color. White conveys the sense of calmness and neutrality.